Developing a Culture and Capability of Innovation
Cincinnati Insurance has a clear and bold, two-pronged ambition for innovation.
1. Breakthrough Innovation: Develop, incubate and scale a pipeline of new solutions that deliver significant value to CIC’s customers, agents and significant top-line growth to CIC ($1B incremental revenue by 2029). To do so means discovering and translating unmet needs into new products, services, experiences and businesses that are desirable, feasible and viable.
2. Everyday Innovation: Evaluating and optimizing existing products, services and processes to improve customer acquisition, bottom-line savings and efficiency.
In 2019, LPK partnered with CIC’s Strategic Innovation Group to build Cincinnati Insurance’s Venture Process and has gone on to lead 40 venture teams through the 12-week process of discovery, concept creation and experiments.
Venture Briefs included topics such as Telematics, Self-Service, Auto-quoting, Customer Experience, Loss Reduction, Small Business Services, Agency Experience.
Role: Lead Process Facilitator - Discover, Co-Creation, Experiments
@LPK, 2019-2022
