The First Years - True Choice Baby Monitor

Taking the Category Lead

The First Years True Choice Baby Monitor

The Brief: Develop a differentiated design language, standing apart from the traditional juvenile aesthetics of the category.

The Outcome: The True Choice Baby Monitor family exceeded sales targets for The First Years by pairing superior clarity and reliability with and design and brand that defines and leads the category.

Role: Research, Industrial Design, UI

Awards: JPMA 2009

@Essential Design, 2009