Building New Businesses
Travelers has a clear and bold ambition
for innovation: Create innovative solutions that satisfy and delight our current and future customer while diversifying the business and expanding the customer and partner value proposition.
Working closely with the Growth Offerings and Venture Studio LPK was responsible for identifying, testing and validating new solutions focused on Horizon 2 and 3 opportunities to fuel future growth.
4 Concepts were developed and tested in the wild, using LPK’s Proto-Selling method. 2 Concepts were validated, refined and moved forward to MVP Build and Incubation
Role: Innovation Director - Discovery, Co-Creation, In-Market Experiments
@LPK, 2021-22
